We know bartenders like their Negronis — so much so that in 2013 Negroni Week was kickstarted by Imbibe Magazine in the US. Last year Imbibe teamed up with Campari to promote the week and this year it’s going international.
The initiative, in which bars raise money for charity by donating a portion of the Negroni sales for the week, kicks off on June 1 this year and runs until June 7.
Bars that want to get involved can sign up at negroniweek.com and they have to nominate the charity of their choice that the proceeds raised will go to — it’s all about the bars that take part and the charities that matter most to them.
For more information talk to your Campari representative and visit negroniweek.com.
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