Rutte Celery Gin and Old Simon Genever launches into Australia this week


Rutte-Gin-SKUs-with-Medals
The only gin finalist in the world’s “Best New Spirit or Cocktail Ingredient” category at Tales of the Cocktail 2016 is now available in Australia.

Hailing from Holland, Rutte has been crafting superb juniper-based spirits using exclusively natural ingredients for almost 150 years. The distillers have been based in Dordrecht near Rotterdam since its foundation by Simon Rutte in 1872. Rutte’s expertise in juniper based spirits will be translated through its range in Australia which will include Rutte Old Simon Genever and Rutte Celery Gin.

Myriam Hendrickx, Master Distiller at Rutte in Dordrecht, is proud of her two creations: “The fact that our Celery Gin and Old Simon Genever were chosen as Best Gin and Best Genever respectively by the jury from hundreds of new products and listed amongst the 10 ‘Best New Spirit or Cocktail Ingredients’ is a great honour. For us, it’s a real incentive to continue on our successful path. Going forward, we will continue to use only hand-selected, natural ingredients and apply them with the familiar, traditional care and expertise when crafting our premium spirits. My special thanks to the entire Rutte team, without whom this success would not have been possible. I also wish to thank the international bartender community that — with its creative and high-quality drink creations – has made a significant contribution to the fact that the Celery Gin and Old Simon Genever enjoy such great popularity today.”

Rutte was integrated into the portfolio of the traditional Dutch family-owned company De Kuyper Royal Distillers in 2011, and is proudly represented in Australia by another landmark family business: Bacardi-Martini.

“We are thrilled to be welcoming Rutte Gins to the family,” says Denis Brown, managing director of Bacardi-Martini Australia. “The fact that both Rutte Celery and Old Simon were finalists at Tales of Cocktail “Best New Spirits” from hundreds of new products is a testament to the quality born from this distillery. Rutte is truly a craft gin, distilled in one of the smallest distilleries in the world.”

Rutte Gin is now available in Australia. For more information please contact Sean Forsyth on 0409894158, or sforsyth@bacardi.com. Alternatively please contact your local Bacardi-Martini Australia Representative or Customer Care team on 1800 357 994 and bmacustomerservice@bacardi.com.

You can also visit www.Rutte.com and like them on Facebook here.

About Rutte
Rutte has been an expert in creating and distilling superb juniper-based spirits using exclusively natural ingredients for almost 150 years. The company has been based in Dordrecht near Rotterdam since its foundation by Simon Rutte in 1872. As an expert in juniper-based spirits, Rutte’s range includes Rutte Old Simon Genever and Rutte Dry Gin. Rutte was integrated into the portfolio of the traditional Dutch family-owned company De Kuyper Royal Distillers in 2011. However, the process, liquid and obsession with quality that are key to Rutte’s brand character have been and will stay untouched. For more information please visit www.Rutte.com.