Tag: Untameable

Bacardi unveils new Art Deco look and “Untameable” attitude

Not many brands can claim to have faced the adversities Bacardi has: they’ve seen fires, earthquakes, Prohibition and exile, just to name a few. And their new “Bacardi Untameable since 1862” campaign — which kicks off with the commercial shown below — is designed to capture those elements of the company’s family history.