Cuervo Unlocks a Treasured Family Secret: Jose Cuervo Platino

Suntory and Jose Cuervo, the world’s largest Tequila company, have announced the long anticipated Australian release of Jose Cuervo Platino; a handcrafted, ultra premium silver Tequila. Once reserved exclusively for the Cuervo family’s private enjoyment, Jose Cuervo Platino is the first ultra premium silver Tequila to be created by a family with a 200 year history of making the world’s finest Tequilas. “Due to the recent increase in demand for high-end tequilas, particularly in the silver category, we wanted to share a tradition that has been passed from generation to generation,” said Juan Domingo Beckmann, Executive Director, Casa Cuervo and the 10th generation of Jose Cuervo descendents. The Platino, part of the Reserva de la Familia collection, is made from 100 percent blue agave and is handcrafted using a unique process called “Esencia de Agave.” The main point of differentiation of this proprietary process is using the principle of slow cooking in order to retain and heighten the flavours hidden in the plant, resulting in a vibrant Tequila of exquisite character and complexity. Jose Cuervo Platino is created from hand-selected estate grown agave using the most flavourful inner portion of the piña. In a blind tasting conducted by the Beverage Testing Institute (BTI), Jose Cuervo Platino was ranked as the number one silver tequila. Jose Cuervo Platino received the BTI’s highest rating ever for a silver tequila, a 96, which the tasting panel deemed “superlative.”

For further information please contact Suntory Australia on 02 9663 1877