Woodford Reserve has announced the launch of an innovative new horse racing program in Australia. The top-shelf bourbon brand is looking for a cocktail to compliment their program in a competition aptly named the Woodford Reserve Cocktail Derby.
Woodford Reserve are inviting bartenders far and wide to submit a signature cocktail inspired by horse racing and the small batch bourbon whiskey. The winning cocktail will be promoted as the signature cocktail for Woodford Reserve’s Horse Racing program in Australia for 2010.
“The national winner – in addition to their state winner’s prize – will earn a five percent share of the winnings of Woodford Reserve’s race horse for one year”
Both state and national winners will be chosen for this competition. Sate winners will win a cool $500 in cash plus a bottle of the 2010 Woodford Reserve Master’s Collection: Seasoned Oak. Furthermore, the national winner – in addition to their state winner’s prize – will earn a five percent share of the winnings of Woodford Reserve’s race horse for one year as well as a full page profile in Australian Bartender magazine featuring the winning drink!
Tamara Kent, Brown Forman’s Woodford Reserve brand manager is enthusiastic about this year’s program.
“Woodford Reserve have got a race horse being trained by Bart Cummings that will be really exciting to follow this year,” explains Kent.
“With the horse racing program we really want to find a drink we can highlight as the signature cocktail for Woodford Reserve in the on-premise and on the track. Bartenders have been long-time supporters of Woodford Reserve and we’re really excited there is an opportunity to work with them to develop a drink that can be promoted nationally.”