This news item appeared in the December issue of Australian Bartender magazine.
Moscow recently experienced the bar show phenomenon with the Moscow Bar Show launching in September this year.
Organised by the PIR Group in co-operation with the British bar expert Andy Bishop the Russian bar community was able to experience the best of international bar culture. Nearly 6000 bar professionals visited the show and they were treated to a host of industry icons – many of whom have been regular fixtures at Sydney BarShow Week in years past and present.
Salvatore Calabrese (Salvatore’s at the Playboy Club, London) David Cordoba (Bacardi Global Brand Ambassador), Thomas Estes (European Tequila Ambassador), Joe Fee, Phil Bayly and Ian Burrell were all on hand to educate and stimulate what was an excited and enthusiastic Russian crowd.
With the launch of Moscow’s bar show there now comes another important date on the international bar calendar with similar shows now in London, Berlin, Paris, Amsterdam, New Orleans and of course…Sydney.