A new distributor from industry veteran

Manuel Bonnici

With the bar boom in full swing there’s never been a better time for access to new hooch, with the arrival of new distributor Icon Beverages on to the scene. “Our desire is to build a portfolio of brands that offer consumers and customers something truly unique and enjoyable,” said Icon Beverages owner Manuel Bonnici. “Each of the brands we have chosen does this.”

To that end they’re bringing in niche products like the elusive Hacienda de Chihuahua sotols from Mexico.

“Sotol Hacienda de Chihuahua is Mexico’s best kept secret,” said Bonnici. “Sotol is an extraordinarily pure spirit with its own denomination of origin meaning it can only be produced in the Northern Mexican States of Chihuahua, Coahuila, and Durango.”

He’s no newbie when it comes to the spirits game either. “I’ve been in the spirits industry for 14 years,” he said. “Most of this was working in marketing with Suntory, however I also spent 2 years with Jose Cuervo International as a Regional Commercial Manager.”


In addition to the sotols he’s also bringing in Don Papa rums from he Phillipines (“being a premium Philippine rum stands it apart from other rums so there’s been a lot of interest there as well”) along with organic producer Prairie Spirits and UV Vodka Liqueurs, with more on the way. “If negotiations go well there will be some more brands coming on board by the end of the year,” he said.

For more info make sure you visit iconbeverages.com.au

No Comments Yet

Leave a Reply

Your email address will not be published.