Coors bursts onto the Aussie scene with a snowy trade bash at the Coogee Bay Hotel

Coors Explorers

Last night saw the big trade launch celebrating the arrival of Coors into Australia. Some 350 guests from throughout the Sydney drinks industry gathered at the Coogee Bay Hotel for the party, which saw the Coors Explorers (resplendent in icicle-lade beards and frost-bitten faces, no less) bursting from Coors beer fridges in a blizzard of snow and abseiling into the venue from up on high.

And of course, the Coors Explorers were dishing out plenty refreshing cold Coors to help the trade cool down on a sweltering Sydney summer night.

Check out some of the socials from the event below and catch the video action of the abseiling entrance here.

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