CCA launches new training program, The Exchange

From left: Dan Woolley, Patrick Allan, Sarah Miller, Bill Bewsher, Michael Nouri

Coca-Cola Amatil has announced the launch of a brand new training and support program, The Exchange.

There’ve picked five premium spirits ambassadors, each with a wealth of experience, to join the team: Dan Woolley (Queensland), Sarah Miller (Victoria), Michael Nouri (New South Wales), Bill Bewsher (Western Australia) and Patrick Allan (South Australia).

“The Exchange is all about supporting our customers with relevant, exciting and tailored training that we know will help with moving products out of fridges and off back bars and into consumers hands,” said Julian Train, CCA’s national future brands manager.

Train tell us that the team will be working with bartenders and venues on brands like Jim Beam, Canadian Club, Knob Creek, Laphroaig, Sauza Tequila, Courvoisier Cognac and the Australian Bitters Company.


They’re putting a big emphasis on tailoring solutions to individual venues, rather than a one-size-fits-all approach, he said.

“Being locals, our team really get the time to understand their own market and build content and support that truly works,” said Train. “Get in touch and let’s see how we can help!”

For more information contact your CCA representative and visit

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