Wild Turkey celebrates authentic Australian talent with The Wild Turkey Way events

Wild Turkey teams up with famed Australian artists to ‘do things your way’

Inspired by the unwavering passion of Wild Turkey Bourbon’s iconic Master Distillers, Jimmy and Eddie Russell, The Wild Turkey Way event series will hit Sydney and Melbourne hotspots throughout May encouraging Aussies to take pride in doing things their way.

Three generations of the Russell family have been creating the finest example of American bourbon for over 100 years through their own traditional distilling process. To celebrate this uncompromising spirit and dedication to authenticity, The Wild Turkey Way event series will celebrate leading Aussie talent who embody the ethos of ‘doing things your way’.


The Sydney events will launch a unique gallery of artwork featuring ARIA award-winning musician turned artist Bertie Blackman; maverick street artist and sculptor Will Coles; and multidisciplinary star Nikolaus Dolman. The Melbourne events will celebrate the work of skateboarding icon and artist Gareth Stehr; pioneering female street artist Klara; and urban artist Adrian Doyle. Each piece of art has been crafted onto the Wild Turkey White Oak barrel lids and will represent each artist’s interpretation of an uncompromised approach to life.


Guests will also be among the first to experience the new signature cocktail, the Wild Turkey Kentucky Firebird – a smoke-infused drop that enhances the bold flavours of real bourbon. The specialty cocktail sees each glass live-smoked with American oak woodchips before combining the sweet and bitter hints of Grand Marnier, Cinzano Rosso, Maraschino to balance the unique flavours of Wild Turkey 101.

Other signature serves on offer include the lemon and honey infused Wild Turkey Gold Rush and the refreshing Wild Turkey Fresh Apple with crisp, freshly squeezed apple juice and a dash of lime.

Nicole Stanners, Marketing Director of Wild Turkey says, “It takes time to craft good bourbon and we are proud of our uncompromising approach to quality and unwavering dedication to the authentic distilling process. We are excited to bring this same spirit to these events to celebrate passionate individuals who have done things their way to inspire others.”

The launch of The Wild Turkey Way follows the announcement of Academy AwardsTM Best Actor winner and authentic Texan native, Matthew McConaughey, joining the Wild Turkey team as Creative Director to tell the story behind the Master Distillers.

Events will be held at Whitehart in Melbourne on the 9th, 16th and 23rd of May and at the Annandale Hotel in Sydney on the 12th, 19th and 26th of May. To be a part of The Wild Turkey Way event series, visit www.facebook.com/wildturkey. Follow the Wild Turkey Way at #wildturkeyway and check out some snaps from the launch below.





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