Campari®, Italy’s iconic red bittersweet apéritif, is delighted to announce the return of Negroni Week with Imbibe USA. Now in its fifth year, the week-long international charity initiative will take place from 5th to 11th June 2017, with bars, clubs and restaurants from across the world coming together over the classic Negroni cocktail – an iconic mix of Campari, gin and red vermouth – to raise money and awareness for great causes.
Tapping into the ever-growing contemporary classic cocktail phenomenon and the rising popularity of bitter flavours, Negroni Week 2017 is set to be better than ever. First launched in 2013 with around 100 participating bars, 2016 saw Negroni Week expand significantly with over 60 countries signing up including Australia, New Zealand, the USA, Canada, Italy, Germany and Singapore.
Given that there is no Negroni without Campari – the bittersweet apéritif continues to play a fundamental role in both the original Negroni recipe, as well as being featured as a key component in the new age of Negronis.
This year, Campari will also be putting its social media channels to good use by providing ‘How to Negroni Week’ training tips for those looking make the most of the week itself – not only for themselves, but also for the charity partners. Get #NegroniWeek ready and join us in celebrating the iconic Campari-based bittersweet classic cocktail by following @Campari, @CampariAustraliaOfficial and @Imbibe on Facebook and Twitter, @CampariOfficial, @CampariAU and @Imbibe on Instagram and engaging with the #NegroniWeek hashtag.
For more information and to get your bar involved in Negroni Week 2017, visit http://www.negroniweek.com.