The announcement of the arrival of Proof & Company in Australia sees the group firmly establishing its presence in the Asia Pacific region. As one of the region’s leading independent spirits companies, Proof & Company merges a curated portfolio of independent brands with a team of highly regarded bartenders and educators, and a customer-focused mindset.
The Proof & Company team brings with them a strong portfolio of independent craft and something unique to the Australian landscape: a host of creative services and education led by Creative Director, Jason Williams and Spirits Evangelist, Charlie Ainsbury. Proof & Company’s award-winning creative team is one of the most well-regarded consulting teams in the cocktail and spirits community globally. Their creative project portfolio includes globally acclaimed concepts such as 28 Hong Kong Street (Singapore), Manhattan Bar (Singapore), ATLAS (Singapore), Pontiac (Hong Kong) and Charles H (Seoul).
Through its unique platform, Proof & Company’s creative team supports the bar industry in many ways. From helping a venue elevate their beverage program with a revision of a cocktail menu, to the development of spirits lists and equipment selections, as well as providing ongoing support and advice, all on a complimentary basis. Proof & Company offers world-class expertise and consulting on new concept development, from conceptualization through to the opening night and beyond. The team thrives in a spirit of collaboration and looks forward to working with anyone who is also passionate about fine drinking
Then there’s JERRY – Proof & Company’s online learning platform, which was created for F&B professionals to provide modern education in the field of beverage hospitality. The education platform is facilitated by a panel of industry experts including Chris Lowder, Dean Callan, Monica Berg, Steve Schneider and more. JERRY covers a range of beverages, from cocktails to wine and coffee.
Armed with a library that has customizable learning schedules for pubs, restaurant bars, hotel bars and cocktail bars, the JERRY platform can be tailored to suit your staff. With an ever-growing line-up of courses, you can study subjects such as beverage knowledge, hospitality, bar technique, back-of-house operations, and ethics. Priding itself on being the industry’s most comprehensive professional development tool, members can access these courses online through their phone, tablet or laptop with sessions lasting no longer than 30 minutes.
Proof & Company is beyond excited to be part of the Australian bar industry. From offices in Singapore, Hong Kong, Shanghai, Beijing and now Melbourne and Sydney, the goal is universally shared: to continually find better ways to serve its clients, brand partners, the broader industry and guests in this second golden age of drinking.