Christmas is a time for giving, and do The Blends of the World have one hell of a gift for you. We’re pleased to reveal that the highly anticipated Fancy Free team will be touring Australian shores in 2019 for the next instalment of The Blends of the World, by Beam Suntory.
Four fanciful, free, genius (let’s be honest, somewhat mad but in a good way) legends of the industry are the masterminds that bring you Fancy Free. No bar just yet, the team are focused on building their brand and identity before brick and mortar. In 2019, The Blends of the World will partner with the Fancy Free crew to share their stories and experience, and give you an exclusive insight into why they’re doing what they’re doing…
To give you some context, Matt Stirling and Chris Hysted- Adams, two of the principal architects of the Fancy Free concept, were instrumental in transforming Melbourne’s Black Pearl from a small neighbourhood cocktail bar to a leading venue on the international stage. This includes taking out Best International Cocktail Bar at Tales of the Cocktail’s 2017 Spirited Awards – the world’s most prestigious independent industry awards.
For those who don’t know, since leaving Black Pearl, Rob has run Sydney’s renowned whisky hub, The Baxter Inn, and was part of the team responsible for the ground-breaking cocktail program at London’s old haunt White Lyan. Sister to the World’s Best Bar*, Dandelyan. White Lyan was free of brand name spirits, citrus and even ice. The last piece of the puzzle is Ryan Noreiks, who spent five years at much-loved Brisbane bar The Lark and is ex-Romeo Lane.
Fancy Free x The Blends of the World sessions will cover effective brand creation, (from growing and testing an idea to its full conceptualisation) and the strategies that must be put into place to ensure the development of a sound team with clearly defined roles and a strong drinks menu. They will also address how best to promote an event and brand without relying on the physical space of a bar. Mixing things up, instead of the traditional seminar sessions, it’s advised to expect the unexpected. These sessions: the team will show how to run a successful pop-up, collaboration or takeover and the importance of planning before an event to ensure you can spend the maximum amount of time engaging your guests.
They will run through the strategies that worked for them as well as the issues they faced in concept creation and operations. Four unique individuals, with different career backgrounds, unite with one dream – Fancy Free.
More information will be revealed shortly, but clear your schedules in February/March next year, as you won’t want to miss this.
- NT | 25th February
- QLD | 4th March
- SA | 11th March
- WA | 14th March
- NSW | 21st March
- VIC | 28th March
SPACES ARE LIMITED