Cocktails, Canvas and Charity: Campari celebrates the Centenary of the Negroni

Everything began in 1919, when Count Camillo Negroni visited his favourite bar in Florence, Caffè Casoni. In a stroke of creative genius, he asked the bartender for an Americano made with a splash of gin instead of soda water. The classic Negroni was born.

One hundred years later, Campari Australia is celebrating this momentous occasion during the entire month of June 2019. From the art of making cocktails to collaborating with artists in Australia, Campari is saluting your curiosity and creativity.

Just as there is no Negroni without Campari, there is no Negroni Twist without bartender imagination. Therefore, Campari is rallying Australian bartenders to participate in a global Centenary Project: By June 30, put your own creative spin on the classic Negroni and submit your drink on Instagram using #N100recipes for a chance to have your masterpiece included in a compilation of the world’s best 100 Negroni twists. 

Check out these examples of some of Australia’s finest creators and innovators of contemporary cocktails. Search #N100recipes on Instagram for more inspiration and recipes.

Campari is also inviting Australian artists to create their own piece of art that is inspired by the look, and taste of the Negroni. Submit your visual interpretation on Instagram using #N100creations by June 30. The winning artworks from around the world will become part of the global Negroni celebrations and will be exhibited at the Galleria Campari in Milan, the birthplace of Campari, alongside the likes of Leonetto Cappiello and Marcello Dudovich.

We have already seen some imaginative sparks flying in Australia when award-winning photographer, Michael Corridore, created an art installation of the Negroni. We are also collaborating with exciting artist Jamie Preisz, whose Negroni masterpiece will be revealed at the Official Negroni Week Opening Party on 24 June in Sydney. Watch this space, as you may have the chance to win this painting in a charity sweepstake.

If this has piqued your curiosity or inspired your creative mind and you want to experience some of the amazing art of Campari (and taste a selection of delicious Negronis), head to the Negroni Gallery at The Clock Hotel in Surry Hills from the 16th of June or see some Negroni paintings being created live at Bistecca from the 12-15th of June. For a more cinematic experience, head to The Everleigh in Melbourne on Wednesday, 26 June for a pairing of Wes Anderson’s classic film The Life Aquatic with Steve Zissou with an evening of Negroni inspired cocktails.

These activations are part of the biggest series of events Campari Australia has held to date – with some of Australia’s best and most innovative venues, bars, and restaurants celebrating the timeless Negroni.

Festivities will culminate in this year’s Negroni Week, presented by Campari and Imbibe Magazine. From 24-30 June, participating venues will be donating a portion of their Negroni sales to support a charity of their choice.  At the end of Negroni Week, Campari Australia will match the donation to the charity of the highest donating individual on-premise venue (up to a maximum amount of $1,000 in NSW/ACT, VIC/TAS, QLD/NT and WA/SA) to acknowledge and champion your invaluable efforts.

If you want to participate, register your venue before the 20 June 2019 on and join us in saying cheers to charity. 

For more information about the Negroni, Negroni Week and other Negroni Events visit

Drink Responsibly

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