In May Hubertus Circle, Jägermeister’s bartender community based program, celebrated it’s first birthday here in Australia. Hurrah.
Launched in Berlin, back in 2011, the invite-only program works around the edict of education, idea sharing and collaboration. Jägermeister partner with a select few bartenders across the country, offering them support where they can, and a global network of some of the best bartenders in the business. In return, Jägermiester asks them to drink a lot of the delicious liqueur and throw parties for them. Win-Win.
Year one of the Australian chapter was quite the year, witnessing the members host panel discussions across the country, throw their very own Berlin style event at Sydney Bar Week – in an abandoned church, with a snake; none-the-less – and face-off against the Hubertus Circle Russian team in Berlin, during BCB. * There were other things, but maybe they can’t be published here.
“Well that can’t be topped, may as well all go home for a lie down,” we hear you murmur. Well no, we shan’t, in-fact year two plans to be even bigger.
To celebrate turning one, the Circle ventured outside of Sydney for the first time and picked up some of Brisbane’s finest – whilst also adding a few new girls and guys within its hometown – taking the tally to a rather enviable eleven. We could wax lyrical about the new members, but who has time to read in this day and age, so here’s a video here where you can see for yourself.
Stay tuned to hear more from us in the up-coming months. Year two will be big. It will be fun. And there will be a lot of shots involved. Join us.