Proof & Company launches the world’s first low carbon, low waste spirits distribution tech

Proof & Company has officially launched the ground-breaking ecoSPIRITS distribution technology in Australia.

Proof & Company has officially launched the ground-breaking ecoSPIRITS distribution technology in Australia. ecoSPIRITS is an innovative, patent-pending, closed-loop distribution system that nearly eliminates packaging waste in the premium spirits supply chain. By dramatically reducing packaging and transport costs, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction.

In 2020, the world will produce 40 billion glass spirit bottles, generating 22 million tons of carbon emissions. The vast majority of these bottles will end up in landfills as single use glass waste – and the minority that do end up in recycling consume 50% of the energy required to make a new bottle. With each single use glass bottle eliminated, ecoSPIRITS saves at least 550 grams of carbon emissions. This means each cocktail or spirits pour with ecoSPIRITS saves a remarkable 30 grams of carbon emissions.

Widges Gin, available in ecoTOTES.

“ecoSPIRITS delivers a dramatic reduction in beverage waste generated by bars, restaurants and hotels. This means less glass and carboard waste in Australian landfills,” notes Paul Gabie, CEO of ecoSPIRITS, “After four years of development, we are excited to bring the ecoSPIRITS technology to one of the most important hospitality markets in Asia Pacific.”

Since its soft launch in January 2020, ecoSPIRITS has been welcomed with open arms by the Australian bar community. At a time of ever increasing awareness around single use waste, and the potential for long-term, devasting impact on Australian quality of life through global warming, venues are taking active steps to play their part in a more sustainable future – reducing carbon footprint, eliminating single use plastic straws, reusing fresh ingredients, and re-thinking packaging and other waste.

“The response from the trade to the ecoSPIRITS proposition of reduced cost for quality spirits, alongside such a substantial waste and carbon footprint reduction, has been remarkable,” notes Paul Broadbent, General Manager of Proof & Company, Australia & New Zealand, “The ecoSPIRITS launch here in Australia has been one of the most successful and exciting launches of my entire career.”

Refilling ecoTOTES at the bottling plant.

A range of quality craft spirits are now available in ecoSPIRITS format in Australia, including the award-winning Plantation Rum and Widges Gin from well-known Australian bartender Jason “Widge” Williams. Leading bars in Sydney and Melbourne are amongst the earliest adopters of the ecoSPIRITS technology, including Union Electric Bar & Rooftop Gin Garden, The Rum Diary and Acre Farm and Eatery, in Melbourne, and Cantina OK, PS40, Neighbourhood Bondi, and Four Seasons Hotel in Sydney.  

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