ecoSPIRITS has welcomed one of Australia’s leading craft spirit producers to the low-carbon, low-waste distribution technology in Australia. From this month, Never Never’s acclaimed Triple Juniper Gin will be available to bars, restaurants and hotels across Australia in the ecoSPIRITS format through Never Never’s official distributor, Proof & Company Australia.
In just three years, the team behind Never Never Distilling Co have built Australia’s highest awarded gins and swept onto the world gin stage – no small feat in the current category boom. Winner of Double Gold at the San Francisco Spirits Awards in 2019, Never Never’s signature product bursts with more flavour, to create better gin. Using a three-stage infusion process to build juniper intensity – it’s perfect for G&Ts and classic cocktails.
George Georgiadis, Never Never Distilling Co Managing Director says “We set out to push the boundaries, not just of flavour, but of everything we do. So, it’s amazing to play a role in this incredible waste reduction movement, which will have a lasting impact on the sustainability of our industry.”
The ecoSPIRITS partnership builds on the team’s recent momentum, including the February 2020 opening of their permanent brand home and distillery in McLaren Vale, South Australia.
Through this partnership, ecoSPIRITS will help Never Never make their award-winning Triple Juniper approximately 17% more affordable to bars, restaurants, and hotels while eliminating 95% of the single-use glass and packaging waste in their supply chain. By eliminating this single use waste, each pour of Triple Juniper Gin will save approximately 30g of carbon emissions.
“ecoSPIRITS is quickly becoming a global movement. To be able to involve an award-winning Australian brand such as Never Never is really exciting,” notes Paul Broadbent, General Manager of Proof & Company Australia & New Zealand, “The conversation in Australia has moved well beyond plastic straws – forward-thinking operators are working to be carbon neutral in their overall operations. Reducing single use waste by pouring a wonderful local spirit in ecoSPIRITS format can be an important step on that journey.”
As part of their overall commitment to improving the sustainability of their spirits, Never Never will also participate in the ecoSPIRITS Forest Program. Under this initiative, one tree will be planted for each ecoTOTE of Triple Juniper sold in Australia. Each tree planted in the ecoSPIRITS reforestation area in the endangered Kalimantan rainforest in Borneo, Indonesia sequesters approximately 12kg of CO2 per year – adding another 120g of carbon emissions savings per pour of Triple Juniper Gin.
Never Never Triple Juniper Gin will be available in ecoSPIRITS format in leading venues across Australia, starting with long-standing venue partners including local Adelaide venues Hains & Co, Africola and Salopian Inn, and in Victoria, Valhalla Taproom and Bar. Curious to see ecoSPIRITS in action? Stop by one of these venues for a Triple Juniper martini that has saved 150g of carbon emissions.
For more information about ecoSPIRITS and Never Never Distilling Co. spirits, please contact your local Proof & Company representative or email firstname.lastname@example.org