Plant positive spirit brand Avallen to be distributed by Stuart Alexander

Avallen, everyone’s favourite planet positive, bee loving apple Calvados is coming down under thanks to an exclusive distribution deal with Stuart Alexander.

Created by ex-Diageo brand ambassadors Stephanie Jordan and Tim Etherington-Judge, born out of a shared passion for traditional spirits and sustainable products, Avallen is on a mission to be the most planet positive spirit brand in the world whilst re-igniting Calvados, one of the world’s great brandies, and having a positive impact on the wild bee populations in the markets where it is sold.

“In Australia, environmental issues are a major concern to 77% of households, so we’re extremely excited to be partnering with Stuart Alexander to take our planet positive spirit Avallen to Australia. The Australian food and drink industry is extremely dynamic and we feel that Avallen will be an valuable addition to the exciting sustainable spirits portfolio that Stuart Alexander are building,” says Tim Etherington-Judge.

Nick at Stuart Alexander adds: “We’re very excited to welcome Avallen on board and into the Stuart Alexander family of brands.

“Avallen Calvados is an inspiring brand with sustainability at its very core, and is tapping into a large & growing awareness by Australian consumers of the environmental impact of the brands they consume. We look forward to re-igniting the Calvados segment in Australia across both on-premise & off-premise channels.”

For more information on stocking Avallen in your venue, contact your local Stuart Alexander Rep.


Stuart Alexander will import, sell and market Avallen in Australia, effective immediately, alongside premium brands including Monin, The West Winds Gin, Avosh Premium Vodka, Chase Distillery Gin & Vodka,  Don Papa Aged Rum, Evian, Fentimans Botanical Mixers & Ocean Spray