Maybe Sammy is now serving up the perfect iteration of a bottled Hendrick’s Gin Martini, which it helped to develop, both in-bar and as a to-go offering that’s ideal for elevating your sizzling summer soirees.
For the first 12 months post release, $1 from every bottle of Batch & Bottle Hendrick’s Gin Martini will be donated to William Grant & Sons StandFast fund to support the hospitality industry struggling through COVID-19 restrictions.
Batch & Bottle Hendrick’s Gin Martini is a new range of super premium ready to pour, batched and bottled cocktails developed by William Grant & Sons Master Distillers and is available via Dan Murphy’s and includes Monkey Shoulder Lazy Old Fashioned, Reyka Rhubarb Cosmopolitan, Glenfiddich Scotch Manhattan and a Hendrick’s Gin Martini.
“For the first 12 months post release, $1 from every bottle of Batch & Bottle Hendrick’s Gin Martini will be donated to William Grant & Sons StandFast fund to support the hospitality industry struggling through COVID-19 restrictions.”
Batch & Bottle was curiously crafted by Hendrick’s Master Distiller, Ms. Lesley Gracie, in collaboration with the Maybe Sammy team and four other top international bars: Brujas, (Mexico), Nauticus (Scotland), Nutmeg & Clove (Singapore) and Yaldy (Germany).
Luke Sanderson, Hendrick’s Gin Brand Ambassador, said: “The hospo industry has been hit hard and we wanted to do something to help the bartending community get back on their feet and feel connected once again. I can think of no more pleasurable way to support our industry friends than sipping on a perfect Hendrick’s Gin Martini – made in collaboration with Maybe Sammy, one of the best bars for martinis you’ll find in the world.”
Andrea Gualdi, Co-owner of Maybe Sammy said, “The Martini for us is simply THE cocktail. It has such an important place in popular culture. We love Hendrick’s and collaborating with Ms Lesley Gracie, in the middle of a global pandemic, was an unbelievable experience and a true honour.
Ms. Lesley Gracie , Hendrick’s Gin Master Distiller said, “I worked closely with some of the very best martini-making bars in the world, taking inspiration from what they do and translating it into something you can easily pour at home that’s fresh, floral, round and smooth like Hendrick’s. It’s fascinating that each bar had such a wildly different take on what made the perfect martini, and I took inspiration from all of the ingredients they used and worked to pull together common themes, finding the best bits of all of them to include in this final concoction. And now that it’s bottled, this will be in my freezer ready to be poured whenever martini hour beckons.”
For more information on this program, reach out to your William Grant & Sons rep.