In celebration of Paloma Week (1-8 December) Patrón has launched Ping for Paloma – a dedicated hotline (1800 952 542) for all things Paloma – the effervescent tequila-based, pink grapefruit cocktail taking over bar menus and Instagram feeds.
The Ping for Paloma Hotline (1800 952 542) is your personal concierge to find your Refreshingly Perfect Summer with Patrón – whether you’re making it at home or finding it in-venue. The service is live during Paloma Week and will be able to point you to participating venues across Australia, with over 88 locations hosting a number of Paloma events through the week and across the whole summer.
“For the Ping for Paloma activation, Patrón are collaborating with beloved, artisanal soft drink brand CAPI to create the Patrón X CAPI Paloma packs. These packs are being given as prizes to the first 50 callers who Ping the line for a Paloma.”
For the Ping for Paloma activation, Patrón have collaborated with beloved, artisanal soft drink brand CAPI to create the Patrón X CAPI Paloma packs. These packs are being given as prizes to the first 50 callers who Ping the line for a Paloma*. They are also available for purchase via delivery services Boozebud and Hairy Dog.
To celebrate the drink of the season, the inaugural Patrón Paloma Week has kicked off a summer of events with over 88 venues nationwide including Maya (QLD) who have created a Desert house with key acts such as SET MO, NSW’s Barangaroo House & Smoke, a summer of cool with a Double Rainbouu X North Bondi Fish collaboration, and Bannister’s Hotel in Port Douglas. As well as delicious pink hued cocktails in high places at participating Crown venues such as CIRQ (NSW), Lumina Terrace (VIC), Hi Line (WA). All are hosting a suite of activities, parties, and giveaways, allowing you to shout your mate a Paloma so they’re you’re Paloma Pal.
Patrón have also created an online venue finder with a live location map, so you can find activities right across the Summer. By entering their postcode, Paloma lovers will be able to find their closest venue instantly.
“The Paloma is one of the most popular long drinks internationally and it’s now shaping up to be the hottest drink of the summer. With Tequila appreciation exploding in Australia and Patrón leading the charge, we are so excited to announce the first-ever Patrón Paloma Week (1-8 December). We want to show the Patrón Paloma is the ideal refreshing drink for the warmer months; and as easy to make at home as it is to order in your local drinking establishment – who are back with a bang this summer” says Stephanie Sarantakos, Marketing Manager for Patrón.
Whether you’re looking for a cool and delicious accompaniment to that park picnic or the perfect pairing to your BBQ on a long, balmy summer evening, the Patrón Paloma cocktail has you covered for every occasion. The drink has long been a favourite cocktail in its native Mexico – consider it a long, fruity margarita and imagine you’re on the white sandy beaches of Tulum.
You can’t go wrong with this simply refreshing recipe below from the godfather of tequila, Patrón and CAPI for the ideal artisanal partner. Day or night, it’s a refreshing and delicious drink that’s the perfect way to toast the beginning of summer and with just two ingredients, it’s as easy to make as a Gin & Tonic.
Patrón X CAPI Paloma Recipe Tall Glass Garnish – Grapefruit Slice Ingredients 45 ml Patrón Reposado tequila 100 ml CAPI Grapefruit soda 10 ml Fresh lime juice Salt Rim (optional) Method Add all ingredients to an ice-filled highball glass and stir. Garnish.
Patrón Reposado is distilled in small batches and rested in a variety of oak barrels for up to five months. Taking on a light-gold colour from the aging process, Patrón Reposado is alive with notes of citrus and honey. Drink neat, over ice or elevate fruit-driven cocktails like a Paloma.
*T&C’s apply, details here.
For more information visit: www.patrontequila.com | @Patron | #praisethepaloma #patrontequila