This May, Lyre’s, the leading and award-winning non-alcoholic drinks company, will be delivering one of the most innovative drink launches of the year, Highland Malt – Australia’s first non-alcoholic whisky-style beverage.
Lyre’s Non-Alcoholic Highland Malt has been impossibly crafted to capture the essence of a blended malt whisky, one of the world’s most revered spirits, with flavours that are distinct and contemporary. Whether you’re enjoying it in a highball, shaken in a sour or simply on the rocks, delight in the same delicious experience of your favourite serve, without the hangover. Now that’s neat.
“Whether served neat or in mixers, Whisky is a firm favourite for many around the world and understanding this, we’ve worked tirelessly to study the aromas and tastes that whisky fans most enjoy, to deliver the Highland Malt.” – Lyre’s flavour architect, David Murphy
Showcasing an inviting light honey hue, Highland Malt leads with a soft earthiness and bouquet, featuring light grain cereal, stone fruit and almond to round out every sip. The subtle additions of sea spray & lightly charred oak further add to the complexity. A lovely and rewarding depth in flavour can be found with a natural influence of seasoned oak, nutty grain, and warm spices. In addition, the welcoming smoke contributes lift to the soft palate.
The Highland Malt has been meticulously created by Lyre’s flavour architect, David Murphy. “While Lyre’s spirits are true to taste, they have their own distinction as a premium non-alcoholic beverage, and therefore understanding the popularity of Whisky we wanted to deliver the same delicious taste but with a difference. Whether served neat or in mixers, Whisky is a firm favourite for many around the world and understanding this, we’ve worked tirelessly to study the aromas and tastes that whisky fans most enjoy, to deliver the Highland Malt.”
“People who enjoy the taste of a great whisky can experience our non-alcoholic version in occasions where it would otherwise be just featuring the alcoholic equivalents – it extends the occasion to more people more often.”
The 700mL bottle will be available from mid-May 2022, visit lyres.com.au
For more information follow @LyresSpiritCo on Instagram and Facebook.
About Lyre’s Non-Alcoholic Spirits
Launched in Australia in July 2019, Lyre’s Non-Alcoholic Spirits is a range of 18 alcohol-free classic spirits, five RTDs and a non-alc sparkling wine, created using a unique understanding of food science and flavour architecture. The brand was founded by EY Entrepreneur of the Year
Finalist, Mark Livings with the mission to provide an alternative to those who don’t wish to imbibe alcohol without sacrificing the flavours of their favourite spirits.
A frictionless swap of a Lyre’s non-alcoholic spirit for the original alcoholic ingredient delivers all the benefits of a premium sophisticated non-alcohol drink without any compromise. Lyre’s currently sells in over 40 countries across multiple channels, including direct-to-consumer via its website, as well in leading bars and retailers. All products are vegan, and packaging is 100% recyclable. Lyres.com.au