“To all bartenders and hospitality legends!
House of William Grant opened its doors and played host to celebrate the many who serve and shake through the night. This year was by far our biggest and most excellent party to say, “Thanks” to you and all bartenders.
We know you had a tough couple of years… In light of previous years being locked down or locked out, this year’s events took special meaning and more important to our industry and to the people within it. We saw the thousands of you who travelled into Sydney for Bar Week. This year we felt more connected and felt that more were ready to be connected with one another.
“On the Monday night, House of William Grant opened its doors to more than 500 bartenders. Each room was a curated experience designed to delight bartenders by bringing brand worlds to life. We saw worlds crafted for Glenfiddich, Hendrick’s Gin, Monkey Shoulder, The Balvenie, and Sailor Jerry with luxury live art installations, tattoos, a malting floor, a cucumber world filled with curiosities, and carnival games.”
We saw bartenders brimming with excitement to return to Sydney after so long. Reaching out to high five old friends, and sharing toasts with new ones along the way. Thanks to a long list of events curated by Australian Bartender Magazine, we were amazed to see the support from all brands to bring their activations to life and host celebrations alongside bartenders from all around the country.
The parties started from the Saturday and went late into the evenings. On the Monday night, House of William Grant opened its doors to more than 500 bartenders. Each room was a curated experience designed to delight bartenders by bringing brand worlds to life. We saw worlds crafted for Glenfiddich, Hendrick’s Gin, Monkey Shoulder, The Balvenie, and Sailor Jerry with luxury live art installations, tattoos, a malting floor, a cucumber world filled with curiosities, and carnival games.
These parties are for you. These parties are for all of us. They are a celebration and thanks. We are glad to share these events with you and our cups were overflowing with appreciation from everyone we met and hosted that evening. Thankyou.
House of William Grant sets out each year to create an all-inclusive, party of the week atmosphere. With 10 months of planning going into creating this event from the Brand Ambassadors at William Grant & Sons, you can bet we’ve already started planning next year’s party for you. Didn’t make it this year? We’ll go even bigger next year. Be sure to keep this one in your calendars.
To all our friends, whether you’re old friends, new friends, or soon-to-be friends, thankyou for celebrating the night with us!
Slainte,
The Brand Ambassadors at William Grant & Sons