PATRÓN, the world’s number one super-premium tequila, is proud to partner with beloved Mexican racing icon Sergio Pérez, known by many as Checo. This unique collaboration celebrates two Mexican icons who believe in hard work, community and innovation – and whose persistence and commitment to excellence have helped showcase Mexico’s rich history and heritage to the rest of the world.
Much like PATRÓN – Checo sets the standard for excellence and is a master of his craft, which can be seen by the passion that drives his racing success. PATRÓN and Checo have teamed up to further their shared dedication to perfection and bringing Mexico’s culture to life.
“To work with a leader like Checo is an incredible moment for PATRÓN. Not only does he have an authentic love for PATRÓN Tequila – but his passion for Mexico and commitment to his craft perfectly aligns with the essence of the PATRÓN brand,” said Alex Godfrey, PATRÓN Brand Ambassador.
From Checo’s hometown in modern Guadalajara to the dusty paths of Jalisco, home to the Hacienda PATRÓN distillery, these two Mexican icons have come together to bring the traditions and integrity of this vibrant country to life.
“To work with a leader like Checo is an incredible moment for PATRÓN. Not only does he have an authentic love for PATRÓN Tequila – but his passion for Mexico and commitment to his craft perfectly aligns with the essence of the PATRÓN brand,” said Alex Godfrey, PATRÓN Brand Ambassador.
PATRÓN is constantly creating bold innovations while staying true to a handcrafted production process with a tireless dedication to perfection, just as Checo refines his craft with a respect for time-honoured traditions of the sport. Like the art of producing PATRÓN Tequila, racing is a team effort that requires the same commitment to craftsmanship and quality.
Renowned for its authenticity and premium taste, PATRÓN is made with three simple ingredients, agave, yeast and water to create a 100% naturally pure tequila, expertly handcrafted by PATRÓN’s familia with nothing else added to alter the natural taste, smell, or colour. From hand-harvesting the agave to the distilling process – always in small batches – to the labelling, numbering and inspection of each bottle, a tireless dedication to perfection is at the core of everything that is PATRÓN.
PATRÓN has always maintained a passionately handcrafted approach, ensuring every measure is taken to achieve a delicious super-premium range of tequilas. From the classic Silver, renowned for its light, clean taste and crisp finish, to the Reposado, smooth yet sweet with a bold flavour, and the Añejo, boasting notes of honey and caramel that make it ideal for sipping, PATRÓN provides a superior tequila for every palette and occasion.
“Although Mexico is over 100,000 kilometres away, we know there is growing interest in tequila within the Australian market, specifically for the super-premium category. Australians are keen to explore more of the Mexican culture, be it through cuisine, cocktails or traditions, which is why we know PATRÓN drinkers will be thrilled about our newly launched range of delicious, race-inspired PATRÓN Margarita cocktail recipes,” said Alex.
The race in Melbourne gets bigger and better every year, with this year being no exception. Whether trackside or watching along at home, racing fans can immerse themselves in the action with a versatile PATRÓN Tequila Margarita cocktail.
Re-create Checo’s signature Margarita, the El Defensor – or The Defender in English – a fast and furious sweet and sour fusion, that can be whipped up in a flash. Or try his favourite refreshing drink to enjoy while in Australia, the Mango Margarita, featuring the coveted Queensland Mango and PATRÓN Silver – perfect for those lucky enough to be at the track or spectating from the couch.
Mango Margarita
Ingredients:
5 x 1 inch cubes Queensland mango, plus a spear for garnish
60ml PATRÓN Silver Tequila
22.5ml fresh lime juice
22.5ml 1:1 agave syrup*
Pinch Himalayan pink salt (or kosher salt)
+ Mint spring and mango slice for garnish
Method: Slice one half of a Queensland mango, remove the skin and cut into 1-inch cubes. Add the mango into a cocktail shaker and muddle. Then add the remaining ingredients to a shaker filled with ice, and shake for 5-7 seconds. Fill a rocks glass with ice and double strain the cocktail into the glass. For the garnish, tap a mint spring to release the oils and add the spring into the glass. Slice a lengthwise piece of the mango, like a spear, and add next to the mint.
Serve and enjoy.
*1:1 Agave Syrup – yield 500ml
Ingredients:
300ml boiling water
300ml organic agave syrup
Method: Add both ingredients to a food safe container and stir until dissolved. Once cool, add to a bottle and store in the fridge for future use. The syrup will keep up to 7-10 days refrigerated.
For more information visit www.patrontequila.com/campaign/sergio-perez.html
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