Welcome to Bourbon Heritage Month: A celebration of America’s Native Spirit

In a jubilant celebration of history, culture, and the distinctive flavour that has made bourbon a timeless treasure, Bourbon Heritage Month is back for its annual rendezvous this September. Originating from a US Senate resolution in 2007, this month-long revelry pays tribute to bourbon’s cultural, economic, and social impact, bringing together bourbon enthusiasts across the globe.

This year, The Exchange is thrilled to extend an invitation to venues nationwide to join them in raising a toast to the “Native Spirit of America.” At the heart of this celebration lies the recognition of bourbon as a heritage worth cherishing. Venues will be provided with everything they need to get staff & customers excited about drinking the good stuff.

The Exchange are extremely proud to be collaborating with BBQ Mafia (QLD), Byron Beef Jerky (NSW), Crunch Preserves (WA), Fancy Hanks (VIC) and Nice Pickles (SA) and have worked with these talented local artisans to meticulously craft an assortment of bespoke small goods to bring Bourbon Heritage Month to life from each corner of Australia. These creations are thoughtfully designed to complement our award-winning American Whisky portfolio, elevating the experience for both connoisseurs and novices alike.

Our supplier partners have all brought their exceptional craftsmanship to the fore, and these curated offerings are a tribute to the legacy of bourbon.

BBQ Mafia (QLD) – ‘Kentucky RubbinBourbon Flavoured Honey BBQ Rub

Byron Beef Jerky (NSW) – ‘Bad to the Bone’ Sticky BBQ Beef Jerky

Crunch Preserves (WA) – ‘California Dreamin’ Seville Orange, Ancho Chilli & Bourbon Marmalade

Fancy Hanks (VIC) – ‘Don’t Fear The Reaper’ Pineapple Reaper Hot Sauce

Nice Pickles (SA) – ‘Green River” Green Tomato Pickle & Miracle Revival Brine

The Exchange is also excited to unveil an exclusive line of limited custom merchandise for you to show off your Kentucky pride throughout September and beyond!

See below for a list of participating venues across Australia where you can check out the Bourbon Heritage Month festivities and keep your eye out for giveaways on socials throughout September.

With limited spaces still available, we encourage you to reach out to your local Exchange representative to discuss how you can get involved. Get creative and join us in raising a glass to all things bourbon this September for Bourbon Heritage Month.

For inquiries and participation details, connect with your local Exchange representative here:

Cameron Pirret (NSW) – cameron.pirret@ccep.com Cian O’Neil (VIC/TAS) – cian.oneil.2@ccep.com

Brady Retschlag (VIC/TAS) – brady.retschlag@ccep.com Glenn Morgan (QLD) – glenn.morgan@ccep.com

Elaine Jones (WA) – elaine.jones@ccep.com Chris Brittain (SA/NT) – chris.brittain@ccep.com

Stay up to date with Bourbon Heritage Month through @australianbartender and @theexchangeaus on Instagram, Facebook & TikTok.