Iconic American bourbon brand, Four Roses, has arrived on Australian shores after years of anticipation from the Australian drinks industry and will be available exclusively through Vanguard Luxury Brands.
Established in 1888 in Lawrenceburg, Kentucky by Paul Jones, Jr. famously known as ‘The Romantic Founder’ for naming the brand after his favourite flowers, Four Roses is one of the US’s most beloved whiskeys and a cult favourite in the industry for its smooth consistency and exceptional value.
An American legend, Four Roses survived prohibition and two world wars. During the Prohibition era, Four Roses was one of just six distilleries in the USA that was allowed to keep operating through prohibition for ‘medicinal’ purposes. With any luck, patients could be prescribed a bottle of bourbon by doctor or pharmacist.
Today, Master Distiller Brent Elliot is at the helm at Four Roses Distillery in Lawrenceburg, showcasing his passion and experience in formulating Four Roses’ 10 distinct Bourbon recipes and hand-selecting barrels for the award-winning bottlings the brand is known for.
The signature Four Roses Bourbon, the first expression to arrive in Australia, is a mellow Kentucky Straight Bourbon Whiskey and a versatile option for crafting cocktails. It has received countless awards including Gold at the Whiskies of the World Competition 2022.
Four Roses Bourbon’s Australian launch represents a significant milestone in the brand’s ongoing global expansion, with Vanguard looking to bring other expressions and new innovations in the coming years to Australia.