Flecha Azul Tequila, the additive-free and authentically crafted spirit backed by actor, producer, and entrepreneur Mark Wahlberg, launched into the Australian market last week.
This marks the brand’s third significant foray onto the global stage, after successful launches in Mexico and Canada in 2023. Founded by Mexican-American professional golfer Abraham Ancer and Mexican entrepreneur Aron Marquez and backed by Mark Wahlberg, the tequila is crafted from 100% Blue Weber Agave that is always harvested at full maturity and produced according to traditional methods at Orendain Distillery in Jalisco, Mexico.
Wahlberg has supported the brand across business and marketing efforts, putting boots on the ground to help make it one of the fastest-growing tequilas in the category. While in Australia, Wahlberg will do the same, with bar takeovers and bottle signings across Sydney (some of you probably saw him at Vintage Cellars!)
Wahlberg says: “This is an additive-free, authentic Mexican tequila, and my goal is for the world to try it! Australia is a huge step in that direction and we’re so happy to be here.”
Flecha Azul Tequila produces a range of five distinctive, handcrafted artisan tequilas to be found in luxury bars around the globe. The Blanco tequila is stored in stainless steel tanks. It has an approachable palate of spices, ripe fruit, and honey-sweet floral notes.
The Reposado maintains the bright character of the traditional Blanco but is aged six months in ex-Bourbon American oak barrels to add layers of citrus, gentle grassiness, praline, vanilla, and sandalwood.
Añejo, the most full-bodied, is aged for 18 months in ex-Bourbon barrels – six months longer than industry standard – and delivers notes of rich maple, caramel, dried herbs, pineapple, and black pepper.
The triple-filtered Añejo Cristalino carries all the warmth of the traditional Añejo but is still light and soft on the palate. It balances notes of vanilla and dark chocolate with a long, luxurious finish.
Finally, the Extra Añejo floods the senses with praline, roasted pineapple, and vanilla. On the palate, its weight is tempered with gently extracted wood tannins for a balanced and complex finish.
“To have Mark Wahlberg supporting the launch of Flecha Azul in Australia is super exciting, but we also know the product itself will do a lot of the talking,” says Michael Cox, Vanguard Luxury Brands Head of Sales. “The best bars around the country will be getting their hands on this award-winning product, and our exclusive retail partnership with Coles Liquor for launch — who will be widely stocking three products — will see consumers gain direct access.”
Flecha Azul Blanco ($120 RRP), Reposado ($130 RRP) and Añejo ($160 RRP).
For more information on Flecha Azul reach out to your Vanguard Luxury Brands representative. You can also visit https://flechaazultequila.com or follow @FlechaAzulTequila on Facebook and Instagram.