Tequila has always been a celebration of place. Every bottle begins with agave, a plant that’s deeply connected to Mexico’s landscape, culture and biodiversity. But while blue agave is cultivated on a large scale for tequila production, many native agave species are disappearing, threatening the ecosystems that have relied on them for generations.
That’s where the Agave Rewilding Project comes in.
The Agave Rewilding Project is Tequila Tromba’s long-term commitment to protecting Mexico’s native agave species and the ecosystems they support. Working alongside local communities, conservationists and environmental experts, the project helps preserve biodiversity while ensuring these landscapes continue to thrive for decades to come.
For Tequila Tromba, sustainability isn’t a marketing campaign or a one-off donation. It’s a commitment woven into the brand from the very beginning, recognising that protecting Mexico’s natural environment is just as important as producing exceptional tequila.
This October, Australian venues have the opportunity to become part of that story through Tequila Tromba Paloma Month.
Throughout October, participating venues will shine a spotlight on one of tequila’s most iconic serves: the Paloma. Every case of Tequila Tromba sold as part of the campaign contributes directly to funding the Agave Rewilding Project, turning every pour into tangible support for conservation efforts in Mexico.
It’s a simple initiative with a meaningful impact. Whether you’re featuring a dedicated Paloma menu, running a month-long promotion or simply encouraging guests to swap their usual drink for Mexico’s favourite highball, every venue has the opportunity to make a difference while giving guests another reason to choose a Paloma.
By getting involved, you’ll be inviting your customers to be part of something bigger. Every Paloma poured throughout October helps support the long-term protection of Mexico’s native agave landscapes, giving guests another reason to order one of tequila’s most iconic cocktails.
This October, raise a Paloma with purpose.
Speak to your Altus Brands representative to find out how your venue can get involved in Tequila Tromba Paloma Month and help support the Agave Rewilding Project, one Paloma at a time.