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The Business of Bars: building your bar’s identity

“The question is, why does your bar need to exist? Why does the culture need you?” Brands are everywhere in the world today. We wanted to know what steps you need to take to build your bar’s identity, and so we gathered experts in social media, design, brand strategy and hospitality to explore the topic.

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Tiki in 10 days: how to open a popup bar, quick

How to open a popup bar? First things first: it ain’t going to be easy. There’s a lot of blood, sweat and tears that goes into the process, and that’s something that Tom Bulmer, Chau Tran, and Bryce McDonough — the ownership trio behind tiki popup Lost Luau — found out in their rush to open their venue in 10 days of work.

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Drink inspiration: Project Botanicals recipes from four top bartenders

This year, Project Botanicals paid homage to the worldly locations of Bombay Sapphire’s sustainably sourced vapour-infused botanicals. This unique story came to life as an interactive sensory adventure, with an immersive audio visual experience designed by Future Classic artist Ta-Ku, and culinary surprises by Studio Neon’s Aaron Teece in collaboration with some of Australia’s top cocktail bars including Mjølner, The Barber Shop, Union Electric and Bar Moncur, all tasked with creating exquisite Bombay Sapphire libations.

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