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666 Pure Tasmanian Vodka

The latest home grown product that will soon be hitting the shelves of bars around Australia is the premium 666 Pure Tasmanian Vodka.
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Campari Australia Open For Business

Campari Australia are excited to announce their arrival in the Australian liquor scene. Campari's national trade marketing manager, Liam Murphy, said: "This is a very exciting time for us all at Campari Australia.
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Chairman’s Reserve St. Lucia Rum

A relative newcomer in the Pure Spirits portfolio is Chairman's Reserve St. Lucia rum. Colonised by France in 1660, St. Lucia earned the name of "Helen of the West Indies" both for its beauty and the fact that Great Britain and France went to war fourteen times for claims to the island. The island's tropical microclimate and fertile volcanic soil create a preserved rainforest that bears the water used to conceive Chairman's Reserve. This microclimate also influences maturation and provides the ideal conditions for transforming sugar cane into this award winning rum.
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Jose Cuervo to Diageo

Diageo Australia today announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective 1 April 2010.