“In 1997, Joy was named Appleton Estate Jamaica Rum’s Master Blender, significant not only because she was the first female within the company to hold the role, but she was also the first female in the industry to earn this distinction.” Read all about the relaunch of Appleton Estate and their ‘Cane to Cup’ approach.
Tag: Appleton Estate
There’s no secret that drinking leads to everything from little lies to egregious exaggeration; but perhaps there’s no stories quite like those that sprung up around the tall tales of tiki culture.
With a trip to Jamaica up for grabs for Australia’s best bartender PLUS the design inspiration for the next Appleton Tiki mug it’s easy to see why this is going to be a must win competition for 2012!
Brown Forman is giving you the chance to achieve immortality by being the brains behind their latest Appleton Estate Rum God Tiki Mug design. “We want to give you, Australian bartenders, fans of Tiki and lovers of Appleton Estate Rum, your chance to become etched in history by creating your own piece of Tiki immortality and designing the 2011 Appleton Estate Rum God Mug,” states Darren West, Innovation and Agency Brand Manager for Brown Forman.
October 2010 saw the highly anticipated new Appleton Estate Rum Tiki campaign take off. Although long associated with tiki, this is the third year that Appleton Estate has designed their own, customised Tiki mug for bartenders.
Appleton Estate, the highly awarded, premium Jamaican Rum that brought the enormously popular ‘Maile Ku’ Tiki mug to Australia in 2008 has upped the ante this year by commissioning ‘Crazy Al’ Evans, one of the greatest Tiki sculptors in the world to create it’s new ‘Rum God’ Tiki mug picture above.