Tag: Coors

Coors bursts onto the Aussie scene with a snowy trade bash at the Coogee Bay Hotel

Last night saw the big trade launch celebrating the arrival of Coors into Australia. Some 350 guests from throughout the Sydney drinks industry gathered at the Coogee Bay Hotel for the party, which saw the Coors Explorers (resplendent in icicle-lade beards and frost-bitten faces, no less) bursting from Coors beer fridges in a blizzard of snow and abseiling into the venue from up on high.

CCA set to launch Coors at a big Coogee Bay Hotel event

There’s a a big industry bash to celebrate the release of Coors into the Aussie market next Thursday the 19th at the Coogee Bay Hotel (we hear they’re going to relieve a sweltering Sydney summer night with a bracing taste of Colorado’s Rocky Mountains and it’s a sight you won’t want to miss).