Tag: creativity

Internationalist: Creativity — overrated and underpaid

Creativity is knowing how to conceal your sources**. Do you know who said that? No? Well in that case, it was me! Aren’t I clever? Now give me some money.

Painful is the only way to describe the story of Tony Mason , who claims to have invented the Lynchburg Lemonade in 1980 at his bar. A Jack Daniels’ sales rep who visited the bar learned the recipe, communicated it up the corporate food chain, and JD rolled out a national Lynchburg Lemonade promotional campaign. A few years later, JD even launched RTD versions of the Lynchburg. Millions were sold.