“Proof & Company were a very natural fit from the beginning,” says Baxter. “Their focus on bold, quality spirits and understanding of the on-premise aligns with ours, and we’ve known key Proof team members like Jason Williams and Charlie Ainsbury for years, so there’s a deep understanding of our brand.”
Tag: Neat Spirits
Two bartenders from different worlds, countless rounds of trial and error, and three years of perfecting a passion now see the PS Soda official launch in the Australian market.
The Proof & Company team brings with them a strong portfolio of independent craft and something unique to the Australian landscape: a host of creative services and education led by Creative Director, Jason Williams and Spirits Evangelist, Charlie Ainsbury. Proof & Company’s award-winning creative team is one of the most well-regarded consulting teams in the cocktail and spirits community globally.