“For the Ping for Paloma activation, Patrón are collaborating with beloved, artisanal soft drink brand CAPI to create the Patrón X CAPI Paloma packs. These packs are being given as prizes to the first 50 callers who Ping the line for a Paloma.”
There’s something inescapably rustic about tequila. It’s more in the idea than the product itself. Although the spirit itself is capable of being a rareified, elegant spirit — and often is — so much of the imagery around it brings everything back to the haciendas and agave fields of Mexico — a dusty, dilapidated glamour it has made all its own.