Characterised by a return to craft, the emergence of global food culture, and advances in food science and technology – the Second Golden Age is an era of innovation spanning the entire beverage industry.
Tag: Proof & Company
Maybe it’s the passage from the grand lobby to the leather-lined barstool, the greeting from the host or the farewell from the jacketed-bartender. Ultimately, it’s the hotel bar.
What makes it interesting is the lack of rules in the category as to what can be called rum; as for what makes it infuriating, well, look toward that lack of rules again.
“Proof & Company were a very natural fit from the beginning,” says Baxter. “Their focus on bold, quality spirits and understanding of the on-premise aligns with ours, and we’ve known key Proof team members like Jason Williams and Charlie Ainsbury for years, so there’s a deep understanding of our brand.”
Two bartenders from different worlds, countless rounds of trial and error, and three years of perfecting a passion now see the PS Soda official launch in the Australian market.
The Proof & Company team brings with them a strong portfolio of independent craft and something unique to the Australian landscape: a host of creative services and education led by Creative Director, Jason Williams and Spirits Evangelist, Charlie Ainsbury. Proof & Company’s award-winning creative team is one of the most well-regarded consulting teams in the cocktail and spirits community globally.