Bartender magazine and 4bars are proud to announce an all new partnership for the Australian Bar Awards top award – the Bartender Magazine Bartender of the Year. In 2011, Diageo’s Reserve, have thrown their support behind Australia’s toughest bartending challenge and most coveted title.
Tag: Reserve Brands
The Ketel One Hundred Club is a new initiative by the luxury Dutch vodka brand that has been formed of 10 bartenders from each of the 10 key Ketel One markets around the world. In Australia, Diageo’s Reserve Brands invited the top entrants from the World Class Vodka Martini Awards to join.
June 8 saw the Australian final of the year long World Class program. Over two gruelling days 10 bartenders selected from three rounds of the World Class Program – The Ketel One Vodka Martini Awards, The Tanqueray No. Ten Classic Cocktail Awards and the World Class Dark Spirits Experience – battle it out to see who will represent Australia in the World Class Global Final held in Athens this month.
With the completion of the third and final component of the Australian leg of Reserve’s year long World Class program 10 finalists have been announced to compete for a spot to take on 24 of the world’s best bartenders. The final is set to be held next Tuesday in Sydney.
Merivale will be shaking things up with a series of cool cocktail events to honour this year’s World Cocktail Week ( May 1o-15) and the 204th anniversary of the cocktail.
Since Barry Chalmers move from Brisbane to Sydney, Jay Lambert has joined the Behind Bars team and taken over the role of RESERVE Brand Ambassador for Queensland.
The Smirnoff Black Copper Cup Semi Finalists have been announced from almost 200 cocktail entries received. 45 Bartenders will go head to head in March in Brisbane, Melbourne and Sydney for one of only ten spots to the Copper Cup Final to be held at an ever secret location. Last year’s final saw 10 bartenders jet-set to Thai to compete for top honours.
All the pics from the epic day of competition to find Australia’s World Class representative.