Tag: Scotch Whisky

Scotch Whisky – Talking youth in an age old industry

Don’t be afraid to move away from stocking just the regulation names and typical age statements behind your bar. Have some youthful Speyside malt and a young Islay expression on hand to offer people – it’ll be a revelation for all involved. Build it (or rather stock it) and they will come. Spruik the wonders of the spirit’s character. Tell customers that the whisky is as fresh and sweet as sitting at Port Askaig on a hot May afternoon and there’s just a hint of sea salt from the ocean spray. Tell the something. Get them excited.

CLASSIC: Morning Glory Fizz

Hopefully by now you’ve managed to get hold of David A. Embury’s The Fine Art of Mixing Drinks which was re-released last year. Last December, to celebrate its return we thought a little picker-upper, corpse reviver, eye opener, bracer or brain duster, like the Morning Glory Fizz, might just do the trick in blowing the cobwebs off this much lauded tome…

Sydney’s Regal Chivas Studio Event

Last week Chivas Regal brought the Chivas Studio (a pop-up bar) to Sydney’s Walsh Bay. The Studio is part of Chivas’ new Live with Chivalry campaign which aims to identify the whisky brand “with a new style of luxury for the 21st century”.