“When you push, recommend and sell classic cocktails the best outcome you can hope for, from a customer experience perspective, is that you meet their expectations. Meeting expectations however doesn’t give you five star reviews, loads of tips, or not even necessarily return business.”
Tag: Sven Almenning
The team at Spanton Media are eagerly awaiting the end of 2020! A year that will go down in history, that’s for damn sure. So while we sign off on the final hours, we thought we would recap some of the biggest stories of the year and tip our hats to some of the clever folks who have contributed articles in 2020. Now let’s move on to 2021!
The Speakeasy Group have joined forces with two of their staff to support them opening their own venue. So watch out as Perryn Collier and Alex Boon are set to open the doors to Pearl Diver Cocktails & Oysters come 2021.
“I believe these products being labelled as “non-alcoholic spirits” is a clever marketing ploy allowing producers to charge a premium for what essentially is distilled and flavoured water.” – Sven Almenning, founder of Speakeasy Group, talks about the non-alcoholic ‘spirits’ trend
“Unfortunately we were unable to reach an agreement with the landlord on rent so we have decided to move the venue to a new location in 2021. Kings Kross is not what it once was. The lockout hurt our business massively, but thanks to our many loyal customers and cocktail fans we managed to survive.” – Sven Almenning, Speakeasy Group Director
Recent rule changes by the Scotch Whisky Association means there is now much more flexibility to what oak barrels scotch whisky can be matured in – this means tequila, mezcal and calvados barrels can be used
It will allow “all hospitality staff who want to use this period to study and learn and to earn certification that will help them land a job when this eventually passes and the world resumes some kind of normality,” Almenning says.
Alex had something of a banner year in 2019, taking out the Australian leg of Diageo’s World Class competition and representing the country at the global finals in Glasgow. And 2020 is off to a great start for him, too, as he takes on the role of head of mixology for Speakeasy Group.
Here, Sven Almenning shares some advice on making a career in the industry, his thoughts on the ideal bar experience, the trends he wants to see this year and more.
Sven Almenning’s podcast, Ananas, is now eight episodes into conversations with the industry’s best — here’s why he launched a podcast for the bar business.
SVEN ALMENNING is the managing director and owner of the influential Speakeasy Group of venues — Eau de Vie Sydney and Melbourne, Boilermaker House, Mjølner Sydney and Melbourne, and the forthcoming Parramatta venue, Nick & Nora’s.