Cinzano Classico was born in the late 1700’s at the bottega of Carlo Stefano and Giovanni Giacomo Cinzano. They were constantly experimenting with new recipes and techniques, that would appeal to the newly refined palates of the people of Torino.
The home of vermouth is a spectacular city. And it is genuinely a city that is dedicated to the tradition of aperitivo. From 4pm, bars and caffes are full of people sharing a quick drink with friends before they head home for dinner. Aperitivo snacks are also mostly free here (expect anything from olives to a full platter), which is something that has started to fade away in other places in Italy.