The most valuable thing I learned while teaching was if you’re not getting the right answers, then you’re probably asking the wrong questions. So if you’re asking guests what wine they’d like to drink and the frustratingly reoccurring answer is still Savvy B – then it’s time you rephrased.
Sure customer choice will ultimately guide the decision but there’s no harm in showcasing something that educates and adds to their experience in your venue. Some research recently published in Wine Australia: Directions to 2025 highlighted a few good points that could be handy if you’re trying to work out what to sell in 2012 and how to sell it