Tag: why is vodka falling out of fashion?

The Bar With No Vodka: Are we too cool for the great white spirit?

I feel sorry for the vodka companies. In the last few years there has been a serious backlash against what was until recently the world’s most distilled spirit (apparently that kudos now goes to Korean shochu). Whatever. It’s besides the point I’m trying to make. The return of the classic cocktail over the last decade has been the catalyst for this anti-vodka movement; at least in the highest temples of mixology.