“I believe these products being labelled as “non-alcoholic spirits” is a clever marketing ploy allowing producers to charge a premium for what essentially is distilled and flavoured water.” – Sven Almenning, founder of Speakeasy Group, talks about the non-alcoholic ‘spirits’ trend
Managing costs is an important, if perhaps somewhat unglamorous, part of any business. And in the bar world one of our greatest costs is our cost of goods (COGS) and so negotiating the best possible deals you can get with your suppliers is paramount.