Allara Global and Maybe Group join forces

Stefano Catino and Andrew Lewis

Hospitality training company, Allara Global, and Maybe Group have launched a premium hospitality consultancy, with the goal of helping venues create and deliver world-class experiences.

Allara Global CEO, Andrew Lewis, said it was “hospitality consultancy redefined” and build for creative and scalable results.

Built for flagship hotels, boutique venues, premium clubs, and hospitality groups, the consultancy provides a hybrid delivery model that includes concept and experience design, on-site and digital training integration, and ongoing support and performance optimisation.

“This collaboration blends creative brilliance with operational excellence. By fusing Maybe Group’ s visionary approach to experience design with our expertise in scaling knowledge and performance, we’re delivering a consultancy of faring that’ s truly unique in the market,” Lewis said.

The partnership offers bespoke solutions across venue experience & design, signature beverage programs, staff training & coaching, hospitality innovation consulting, and operational excellence.

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Maybe Group co-founder, Stefano Catino, said the collaboration was a “significant evolution” for the group.

“We’re thrilled to extend our passion for creating unforgettable hospitality experiences beyond our own venues, empowering others globally to achieve new benchmarks in service and innovation,” Cantino said.