Summer means that the annual boom in cider sales is upon us. Although it still accounts for just a small part of overall alcohol consumption in Australia, it is certainly on the way up, and ticks all the boxes of summer drinking: crisp, refreshing, sessionable stuff that will take you from the sunny afternoon to the stormy summer evening.
Tag: Gaymers
We talk head of cider development at Magners and Gaymers, Bob Cork, about what it takes to craft one of the world’s most popular cider brands — everything from the selection of apples to ensuring consistency and using technology to maintain traditional craft methods.
Come January 2, 2014, while most bartenders are still likely recovering from NYE hangovers, Bacardi Lion will take on the distribution of Magners cider and launch its sister brand, Gaymers onto the Aussie market.