Tequila is an “Appellation of Origin” as are both Cognac and Champagne. This did not just happen, an organization known as the CNIT worked hard to achieve this. The CNIT (Camara Nacional de la Industria Tequilera) or National Chamber of the Industry of Tequila, is an organisation based in Guadalajara composed of industry members who are distillers and producers of the plant and spirit of tequila.