It took Marco Canova and Tom Dyer four years of meticulous research, writing and collaboration to deliver the first full history of the flair bartending artform. Over more than 500 pages, Flair Bartending: The Origins – The Golden Era – The Untold, tells the story of an art form that blends speed, precision, performance, and creativity.
The book takes readers on a journey through the humble origins of the discipline, its golden years, and its evolution into a global cultural movement. Illustrated with rare archival imagery, exclusive interviews, and personal stories, it reveals the hidden world behind the bottles, the bars, and the legends of Flair.
Canova and Dyer are known as two of the most respected names in the field, having performed in more than 90 countries and won multiple championships.
Canova said the pair wanted the book to build a legacy, combining history, education, culture, and entertainment into one definitive work.
“Flair Bartending has given us unforgettable experiences and a global family, yet its history had never truly been documented. With this book, we preserve its roots, celebrate its golden era, and inspire the future of this art,” Canova said
The book also features contributions from some of the most renowned global influencers in the bartending, hospitality, and beverage industry, providing diverse perspectives from around the world.
The book’s design was by the international beverage agency, Liquid-Hub, delivering a premium visual identity and graphic standard.
Dyer said the book is about more than throwing bottles.
“It’s about creativity, confidence, and connection. This book is a tribute to everyone who had the courage to step behind a bar and perform. I’m proud that, together with Marco, we’ve created something that honours the past while motivating the next generation of bartenders,” Dyer said.
For more information and to purchase, email info@flairbartendingbook.com or visit flairbartendingbook.com