It’s no secret that at present the cider market is experiencing the giddy heights of popularity, but just how giddy? Well take a look at some of these numbers courtesy of the 2011 Nielsen Cider Report: national cider sales increased 34.7% in value terms and 23.2% in volume terms over in 12 months, this was set against an annual decrease of 0.5% that the liquor market is experiencing. The cider category on a whole is also growing rapidly, with some 45+ new cider brands emerging into the Australian market over the last 12-14 months.
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Features
A problem I’ve seen lately is that such brands are already anticipating being bought by big firms and have an only slightly daring take on things. They are like secretaries ordering Cosmopolitans instead of Fuzzy Navels and thinking themselves cutting-edge fashionistas. I recently evaluated a new whiskey brand for a potential client. It had an attractive, colourful, different appearance and layers upon layers of detail, but not one thing stood out.
The most valuable thing I learned while teaching was if you’re not getting the right answers, then you’re probably asking the wrong questions. So if you’re asking guests what wine they’d like to drink and the frustratingly reoccurring answer is still Savvy B – then it’s time you rephrased.
Sure customer choice will ultimately guide the decision but there’s no harm in showcasing something that educates and adds to their experience in your venue. Some research recently published in Wine Australia: Directions to 2025 highlighted a few good points that could be handy if you’re trying to work out what to sell in 2012 and how to sell it
Australians take their beer seriously and while I’m sure most of the Foster’s brands will stay in the market and not much will change we also like the idea that something is owned by Australians and that the profits stay in the country. When something with so much history and connection to Australian culture loses it way and gets taken over I, like many Australians, see that as a real shame even though I’m sure new owner SAB Miller (the worlds second largest Brewery after InterBev) will do a much better job running the business based on their success around the world.
Bali is truly an international destination. It attracts visitors from all over the world including huge numbers of Japanese, Russians, Dutch, and French and of course Australians – unfortunately the latter don’t have the best reputation due to their well-deserved trouble making ways (at least try saying you’re a Kiwi if your having trouble getting into a club). Think planeloads of bogan Bathurst 100 supporters and Jim Beam & Cola Can drinkers all wearing Bintang shirts and braded hair running amuck. That’s our typical Aussie visitor.
From Harry Johnson to Salvatore Calabrese, Erik Lorincz and Francesco LaFranconi, the finest bartenders of past and present are those who have had to think about their words, who used smiles and body language to conceal their insecurity at speaking in a language not their own. The result? Charmed, entranced guests.
Now if you’ve missed it, I have a slight interest in history. Couple this with a fine passion for anything that’s undergone a stage of distillation or fermentation and you’re talking my language. But what of this month’s main charge – liqueurs, vermouths & bitters – how do they fit into the historic landscape of Australia?
Well it’s September 1877, Governor Hercules Robinson is in charge of NSWs hotel laden colony and imports are flooding in. On the 27th of the month a Mr G.B.Modini – interestingly one of the colony’s earliest Italian additions – ran a hefty notice in the The Sydney Morning Herald for what appears to be of the first time that Fernet Branca was available downunder.
After last year’s Bartender of the Year Competition written exam we noticed that a few Aussie barkeeps were a bit light on in the geek factor when it comes knowledge on hops. It’s understandable as there’s a lot to get your collective heads around, but we thought we should put together a few study notes to get you started – this isn’t the lot though, so do some solo research.
There’s no doubting that Sam Ross is ours, however for the better part of a decade he has been holding court at Milk & Honey, New York. In 2011 he took out the American Bartender of the Year award at Tales of the Cocktail and in December he popped his head up downunder to host a couple of seminars revealing a few tricks and insights to the NY bar scene. As they say in show biz….take it away Sam.
Merivale’s new live music venue, Upstairs Beresford, has been inspired by some of New York’s finest music spots and was specifically designed to give the performer and the patron a first class experience. Decadent décor, state of the art technology and a full suite of amenities backstage all combine to revitalize and invigorate one of Sydney’s iconic hotels.
To access this inner-city music hub you have to wind your way up the dark stairway and follow neon orange arrows as they lead you to a glowing amber pocket of glitz and decadence. The venue was designed so that the performers could connect with their audience and it boasts a large stage, tiered booths, a spacious dance floor and a state of the art sound and lighting system.
Backstage and away from the action the performers and their crew want for nothing. Designer décor, wireless internet, a full kitchenette, powder room with theatre lights, a private balcony, and a viewing window to the main stage give them the ability to run a seamless operation.
When Josh and Barbara Collins took the plunge to take on the Melbourne bar scene we knew that something special was coming with them. After all, we did get a sneak peak of the place quite some time before the doors opened and it was apparent that their love for the crazy, their ability to embrace the creative and above all their passion for tiki theming was set to rock.
“The LuWoW finally blossomed the same weekend as BarShow 2011,” said Josh Collins when we caught up with him to chat about the venue’s launch. “The name – LuWoW – is the name of the great south seas movie made by Erich von Stroheim. It involved all the classic clichés; giant octopus, clam attacks, scantily clad goddesses, rum consumption by the barrel load – and of course, stormin’ ukulele fuzz driven gogo soundtrack!”
With the 2012 wine vintage closing in and a quick jaunt planned to Adelaide wine country in the coming months we took a squiz at one of Adelaide’s – or ‘Radelaide’ as it can be sometimes known – small success stories. Grace the Establishment opened on the cusp of the 2011 New Year and since then has been ploughing ahead with good food, good wine and a friendly, congenial atmosphere – a good combination when you’re at the serving end of the hospitality scene.
This is another venture undertaken by the Trim Hospitality Group which is owned by Matthew and Olivia Trim. They have a string of venues under their belt, including; The Banque, The Queens Head, The Manse Restaurant and Sparrow Kitchen and Bar. Of their latest addition, there is no strict story behind the name, more of a feeling according the venue, ‘grace the restaurant, grace the bar….grace the establishment’ they say.