The Craft programme continues to evolve and lead the bar industry in new and exciting directions.
Involvement in this year’s programme is by exclusive invitation, providing the attending guests with access to some of the industry’s leading identities.
In glamorous London style, Ben Davidson and the Signe team, headed on a bar crawling jaunt (while sipping tea) around the country. Check out this clip which showcases all the highlights from The Beefeater 24 Challenge:
SIGNÉ and The Craft are excited to announce three of the world’s leading bar industry authorities; Jim Meehan, Desmond Payne and Simon Ford headlining mentors for The Craft Programme 2009…
The launch of Signe’s newest product, Beefeater 24, was accompanied by the requisite fanfare for such a super-premium drop. In glamourous London style, Ben Davidson and the Signe team, headed on a bar crawling jaunt (while sipping tea) around the country. Here are all the latest snaps…
A collection of snaps from the launch of World Cocktail Week held at Hugos Lounge on Wednesday May 6. The event was organised by Yakusan and proudly supported by Signé; the luxury spirits division of Pernod Ricard Australia. Proceeds from the night went to the aid of the Museum of the American Cocktail. Bartender magazine and 4bars.com.au are proud media partners for the Australian events and were on hand to catch all the action.