The Hottest 100 Aussie Spirits Countdown is back! It’s time to register your brand.

Get involved in the 2nd Annual Hottest 100 Aussie Spirits countdown to find Australia’s favourite local spirit brand

The team at Australian Bartender magazine are proud to announce that the Hottest 100 Aussie Spirits countdown is returning this year after a smash hit launch in 2020. This year the countdown will be happening at Indie Spirits Tasting Sydney at the Potts Point Hotel on Sunday 19 September during Sydney Bar Week.

The countdown is dedicated to recognising the hard work of our many local distilleries around the country. Since launching Indie Spirits Tasting back in 2015 we have watched the Aussie spirits category blow up and we now boast internationally renowned, top quality hooch across numerous categories.

Last year’s winner, Never Never Distilling Co. Triple Juniper won an advertising package with us at Spanton Media Group. Sean Baxter, founder of Never Never said of the win:

“When we heard we took out the inaugural Hottest 100 Spirits Countdown it was without question one of the most valuable competitions to win. To be even be considered in the top 10 is a massive achievement, as it means the large majority of bartenders and operators who voted consider your brand to be doing all the right things in the industry. It wasn’t just a reflection on our hard work as a team, without brand ambassadors or big marketing budgets, but also the realisation of a goal we set out at the very beginning, to strive to become Australia’s most recommended Aussie gin brand. As a small business, the prize package also gave us a foothold in an increasingly competitive market and allowed us the luxury of spending some money usually reserved for media on enough pickled onions to sink a small boat. What can we say? We love Gibson Martinis.”

You can check out last year’s list here.

STEP 1: It’s time to register your brand in the Hottest 100 Aussie Spirits

So, here is the first part of our three-part process to register your spirit online. Simply fill in the online survey at australianbartender.com.au before 5th July. Once all the nominees are compiled, the trade will have the chance to vote and finally we will host the countdown live at the Indie Spirits Tasting during Sydney Bar Week on Sunday 19th September at the Potts Point Hotel.

ALL THE DETAILS:

The event will run from June to September. First up, distillers or suppliers must register their brands online (as above). Next, the trade can vote on their favourite bottlings and finally, the top 100 will be announced on Sunday, 19th September. There are prizes for those who vote as well as for the winning spirits.

Step #1: Brand Registrations
June 14th to July 5th – REGISTRATION HAS NOW ENDED

Step #2: Have your say!
July 15th to August 15th
You can cast your vote online (australianbartender.com.au) and have your say in naming your favourite spirits brands. Once you cast your vote you will be in the draw to win one of three Aussie Spirits Packs (5 bottles of booze from our Hottest 100 Aussie Spirits) and have them delivered directly to your door!

Step #3: Countdown & Announcement
19th September @ midday at the Potts Point Hotel at Indie Spirits Tasting during Sydney Bar Week 2021. Visit sydneybarweek.com.au or indiespiritstasting.com.au

The Winning Spirit!
Hottest 100 Aussie Spirits Winning Spirit Prize
#1 Spirit will win a $10K advertising package with Australian Bartender!

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