A cocktail competition celebrating craft, community, and culture – with the ultimate prize: a trip to Japan.
As the clock ticks down to 11:59PM on Monday, May 19, so too does your chance to be part of The Suntory Cup — a competition designed to honour both seasoned professionals and rising stars in our vibrant hospitality industry.
Brought to you by Club Suntory, this year’s theme invites you to ‘Reinvigorate the Retro’. It’s your time to remix the past with modern technique, creativity, and a personal twist. Whether you have been bartending for less than two years or are you an industry leader, this competition gives every entrant the platform to be seen, heard, and celebrated.
What’s in it for you?
Two bartenders will win an unforgettable, career-defining journey to Japan — the spiritual home of Suntory. This immersive experience will take you deep into the heart of our world-renowned distilleries, where time-honoured tradition meets innovation.
From the delicate art of Japanese whisky-making to the cultural foundations of Omotenashi, you’ll explore the philosophies that shape every bottle — and every serve. It’s a trip designed to elevate your craft, ignite your creativity, and connect you with a global community of bartenders who share your passion for excellence.
Live Showdowns — Save the Dates:
- Melbourne: 14–16 July
- Perth: 21–23 July
- Sydney: 28–29 July
- Brisbane: 4–6 August
The National Grand Final will be held in September.
How to Enter:
Go to Club Suntory and submit:
- Your cocktail name and recipe
- Your story: the inspiration behind your serve
- How your cocktail reflects the principles of Omotenashi
- A photo or video captured using your smartphone’s natural lens — no need for filters or heavy edits, just pure authenticity and craft.
Eligible Suntory Global Spirits SKUs include:
Spirits
- Haku Vodka
- Jim Beam White
- Jim Beam Black
- Jim Beam Rye
- Maker’s Mark
- Maker’s 46
- Toki Japanese Whisky
- Canadian Club 1858
- Canadian Club 8 Year Old
- Basil Hayden
- Bowmore 12 Year Old
- Laphroaig 10 Year Old
- Midori Melon Liqueur
New this year: Ready to Drink (RTD) Range:
- Suntory -196 Double Lemon
- Suntory -196 Double Grape
- Suntory -196 Double Peach
For the first time, you can now showcase your creativity using our iconic Suntory -196 range — bold, refreshing and distinctly Suntory. These pre-mixed expressions bring an entirely new flavour dimension to the competition.
Need help?
Reach out to your local Brand Ambassador:
- NSW/ACT – Ella Jones: [email protected]
- VIC/TAS – Kevin Griffin: [email protected]
- WA/SA – Mitch Gurrin: [email protected]
- QLD/NT – Callum Dann: [email protected]
Since 1986, The Suntory Cup has championed craftsmanship, inclusivity, and creative freedom behind the bar. This is your invitation to step into that legacy — and make it your own.
Entries close 11:59PM, Monday 19 May 2025.
Be part of the Legacy. Join Club Suntory.
https://club.suntory.com/